‘Black Elephant’, a cross between a ‘black swan’, and the ‘elephant in the room’, gives name to the inertia that prevents brands from driving significant and impactful digital marketing.
And naming this fear is just the first step in creating a cohesive brand across all digital channels.
Quality content, simple yet impactful design, and purposeful, goal-driven amplification across all mediums. That is what Black Elephant Digital does best.
Digital is not just a channel, digital impacts all other channels. Going digital is no longer a choice.
Decision- Makers are now Millennials
The customer path to purchase is determined by digital natives, who would rather watch a video on their mobile phones before making a B2B purchase than talk to a sales executive.
Amazonisation of Online Experiences
Everyone wants everything in the world added to their carts, and instant doorstep delivery with ease, security and variety in every category. User experience and customer centricity is a baseline need.
Bombardment of information
With improved, measureable targeting comes greater noise, and this gives rise to an attention deficit culture. All fame is 15 minutes old, and brand development is more about being there 24x7, rather than occasional advertising.
Branding is Real-Time
Newsfeed have more breaking news than any other channel, and brands have to be seen alongside, to be spoken about. Constant vigilance!
Exponential Tech Changes
Management of digital assets is a full-time job. As platforms change everyday, brands need to keep up. Learn how to beat platform algorithms and starting tomorrow all over again, to put the best ‘brand-foot’ forward.
The Internet Never Forgets
Websites are visiting cards and brochures and presentations and maps and storage, and if Google doesn’t know about it, it doesn’t exist. A strong digital presence is legitimacy, testimonials, customer support, showcase and 24x7 headquarters, all at once.
Digital Vision, Objectives and Goals
The internet needs Specific, Measurable, Achievable, Relevant and Time-Bound goals to drive marketing efforts. And 99% of Digital Marketing Agencies don’t qualify for the competition. A brand’s first foray into digital marketing shouldn’t be about reinventing the wheel.